WHO AM I?
Consumer Scientist, Researcher and Specialist in the Brazilian Consumer Behavior
I have been an author, lecturer, consultant and college professor for the last 20 years. I am the founder of a prestigious research and consulting company, active for 27 years in the Brazilian market, and specialized in the study of the consumption habits and of the Brazilian consumer behavior. Over the years, I have gathered hundreds of studies on how the Brazilian consumers behave, their habits and preferences. My abilities are acknowledged in the Brazilian market, where I conquered a distinctive eputation in the area of Consumption Science and Market Research, due to my in-depth knowledge of the Brazilian consumer behavior. I have assisted several multinational companies to reach excellent results in the Brazilian market.
- Consultant specialized in Brazilian Consumer Behavior.
- Consumption researcher and scientist; designer of market research and consumer behavior projects for great corporations in several economic sectors.
- Professor and lecturer in the areas of Brazilian Consumer Behavior, New Marketing Practices and Market Research.
- Academic Coordinator of the Vacation and Itinerant Courses of ESPM – Escola Superior de Propaganda e Marketing (Advertising and Marketing Higher Studies School).
- MBA at ESPM – Escola Superior de Propaganda e Marketing.
- Graduate in Politics and Strategy at USP – Universidade de São Paulo.
- Psychologist at UNIMEP – Universidade Metodista de Piracicaba.
- Bachelor’s Degree in Social Communication at ESPM – Escola Superior de Propaganda e Marketing.
- Author of didactic books on Market Research, Publicity and Advertising and Higher Studies Teaching.
KNOW MY TRAJECTORY
1991 – PRESENT DAY
CEO at IPESO
CEO of qualitative and quantitative research projects on the Brazilian consumer behavior with direct participation in the conception, supervision, and analysis of over 300 research and consulting projects for several industries: Agribusiness, Health Insurance Plans, Credit Cards, Food Retail, Foodservice, Automobile Parts and Communication (TV Broadcast, Radio and Newspaper), Tourism, Telephone, Internet and Education.
1998 – UNTIL 2003
Professor of Market Research and Consumer Behavior , UNISO – University of Sorocaba
Besides the classes in the undergraduate course in Social Communication, acted as a professor advisor for course completion papers in Communication Planning, and as a member of examining boards of course completion papers and of the Course Collegiate, responsible for the management resolutions in the academy.
JULY 1998 – DECEMBER 2018
Professor of Market Research, New Marketing Practices and Brazilian Consumer Behavior , ESPM
Professor of the higher studies courses in Business and Social Communication, advisor for course completion papers in the Integrated Project of Advertisement, Business Plans and Monograph modes. Member of examining boards for course completion papers. Professor of Itinerant Courses taking place in the capital cities in the Northern and Northeastern regions of Brazil where ESPM has no university units. Since 2012, spokesman of ESPM to talk to the press about the Brazilian Consumer Behavior and Electoral Marketing topics.
2002 – UNTIL 2011
Professor of Market and Communication Research , ESAMC
Professor of Market Research and Communication Research in the undergraduate courses of Business, Marketing, Publicity and Advertisement. Advisor for research projects carried out by students.
2007 – DECEMBER 2018
Academic Coordinator of Vacation and Itinerant Courses , ESPM
Responsible for an Extension Course program offering more than 100 short-duration courses in the areas of Creativity and Communication, Marketing and Business, Corporate, Digital, and Design Management.
Creator of the itinerant courses program spreading the updating and professional qualification courses to capital cities in the Northern and Northeastern regions of Brazil.
Implemented the quick-learning methods – a new educational methodology that matches active teaching methodologies with student protagonism by using technology in classroom.
1989 TO 1992
Bachelor’s Degree in Social Communication, ESPM
Undergraduate Course (2.788 on-campus class hours) license for Advertisement and Publicity. This higher studies course confers the degree of higher academic program and the title of Publicist.
1993 TO 2002
Undergraduate Studies in Psychology, UNIMEP – Methodist University of Piracicaba
Undergraduate course (4.321 on-campus class hours) supervised clinical internship in Behavioral Psychology. This higher studies course confers a higher studies academic grade and a Clinical Psychologist license. This higher studies course is a prerequisite for the psychologist occupation praxis in Brazil. After course completion, obtained the professional registration at the Regional Council of Psychology of the 6th Region under number 68268 as of 16th August 2002.
16th Annual AMA´s School of Marketing Research, University of Notre Dame – The Center of Continuing Education & American Marketing Association
On-campus university extension course with 32 hours/classes, organized by AMA – American Marketing Association, taken at the University of Notre Dame – The Center of Continuing Education at South Bend – Indiana – USA.
1998 – 1999
Graduation Program in Politics and Strategy, USP – University of São Paulo
On-campus graduation course with total 495 hours/classes. Grants a Graduate Academic Grade in Politics and Strategy.
2002 TO 2004
MBA – Master of Business Administration graduate course, with a total 390 hours/classes –on-campus program, focusing on Marketing, confers an MBA academic grade.
Trujillo, Victor. PESQUISA DE MERCADO QUALITATIVA E QUANTITATIVA. 1. ed. SÃO PAULO: SCORTECCI, 2001. 104p .
Trujillo, Victor. PESQUISA DE MERCADO QUALITATIVA E QUANTITATIVA. 2. ed. SÃO PAULO: SCORTECCI, 2003. 104p .
Trujillo, Victor; PREDEBON, J. ; GARCIA, L. F. D. ; TAMANAHA, P. ; M.ROMBOLI, S. ; PINHEIRO, F. ; BIGHETTI, H. ; NUNES, V. . CURSO DE PROPAGANDA DO ANUNCIO À COMUNICAÇÃO INTEGRADA. 1. ed. SÃO PAULO: ATLAS S.A, 2004. 216p .
Trujillo, Victor; PREDEBON, J.;PROFISSÃO PROFESSOR. 1. ed. SÃO PAULO: CIA DOS LIVROS, 2010. 150p .
Quotations in Graduate Theses and Dissertations (Master’s Degree, Doctorate and Post-Doctorate)
116 Quotations in Monographs, Master’s Degree Theses, and Doctorate and Post-Doctorate Dissertations. Google Scholar Source: https://scholar.google.com/scholar?q=related:wEY_L3M29tQJ:scholar.google.com/&scioq=victor+trujillo&hl=en&as_sdt=0,5
JANUARY 1999 TO DECEMBER 2018
The Market Research that Works, Vacation Course, Escola Superior de Propaganda e Marketing – ESPM
SEPTEMBER 2015 TO DECEMBER 2018
New Marketing Practices, Vacation Course, Escola Superior de Propaganda e Marketing – ESPM
JANUARY 2014 TO JULY 2016
Customer Satisfaction and Consumer Behavior, Vacation Course, Escola Superior de Propaganda e Marketing – ESPM
AUGUST 2018 TO DECEMBER 2018
Understanding the Brazilian Consumer: Brazilian Consumer Behavior for non-Brazilians, Vacation Course, Escola Superior de Propaganda e Marketing – ESPM
Prizes, Homage and Medals
Spokesman of the II Graduation Class of the Undergraduate Program in Social Communication, University of Sorocaba – UNISO
Graduation Speech, XLIII Class, undergraduate Psychology degree, UNIMEP – Methodist University of Piracicaba
Honored Professor of the III Graduation Class of the Undergraduate Program in Social Communication, UNIVERSIDADE DE SOROCABA – UNISO
Academic Merit Medal ESPM Gerhard Wilda, ESPM
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