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UNDERSTAND THE BRAZILIANS

Brazil is the largest country in Latin America. The total population of Brazil is 209 million – the dream target audience for any ambitious company.
Consider, though, that Brazil is a large territory, with several culturally distinct regions and a high level of diversity.
Before you dive into the Brazilian market, be aware of this: for convince customers to buy what you’re selling, you’ll need in-depth knowledge of Brazilian consumer behavior.

Television

Brazilian consumers are between the top social media users globally, but there are still large sections of the population on the margin of the Digital Society. Brazilians currently spend an average of 3,5 hours per day watching TV.

Foodservice

Brazil foodservice market is highly competitive and extremely pulverized, with 1.3 million points of sale throughout the country. Most are small
operators.

Agribusiness

Brazil is the third largest agricultural exporter in the world. 41% of the Brazilian territory is occupied with agricultural establishments.

Real estate

Brazil is one of three countries best positioned to weather a global trade war. Inflation is holding steady to falling. Interest rates are in decline. The domestic economy is finally rebounding, albeit slowly. Brazilians are still consumers

Education

Overall, private schools currently account for less than 20 percent of K12 student enrollment in Brazil. Bilingual schools are the fastestgrowing segment of the Brazilian private education market.

Healthcare

Brazil has the largest health market in Latin America, the third largest private health market in the world. In the Home Care sector, strong growth is expected.

WHO AM I

I am a consumer scientist, researcher and specialist in the Brazilian consumer behavior.

LOOKING FOR A CONSULTANT IN BRAZILIAN CONSUMER BEHAVIOR?

To decipher the behavior of Brazilian consumers, beyond the plain stereotypes, you will need a specialist with a degree in Psychology, Marketing and Communication. In addition to a strong resume, I have over 27 years of experience, granting me with the expertise to find the solution to your problem.

Why is understanding Brazilians consumer so important?

Because companies often need substantial lead time to launch a new product, it’s crucial understand brazilian people closely.
There’s an awful lot to understand, and many ways to go about
studying consumer behavior.

HIRE AN EXPERT

Passionate about the brazilian consumer, Victor has advised numerous companies on marketing research issues and consumer behavior, from fine tune product and service offerings to brand launches and stronger sales results.

Works with Leading Industries

Trujillo’s client roster includes leading industries such as television, foodservice, agribusiness, real estate, education, consumer goods and food, as well as healthcare.

Noted Scholar

With over two decade of teaching, I am the author and coauthor of textbooks used in the Publicity and Advertisement courses as well as Marketing and Business courses in more than 100 Brazilian colleges. In a recent search on Google Scholar site, my name had been mentioned in over 116 Master’s and Doctoral dissertations and theses in Brazil.

Let's work together

Say hello or talk about how I can help your brand reach brazilian consumers.

    WHAT MY CLIENTS ARE SAYING

    Victor Trujillo is one of the leading specialists in Brazilian consumer behavior, that is why I recommend his services to international companies that want to be successful in the Brazilian market.

    Priscila Rodrigues da Cunha – Product Manager Latin America – APEX TOOL GROUP

    Sorocaba-SP

    We chose Prof. Trujillo because he is a renowned expert in Brazilian consumer behavior and a specialist in qualitative research techniques.

    Bruno Baldacci – Marketing Manager – Wet´n Wild

    Itupeva, São Paulo - Brazil

    I recommend Victor Trujillo for focus groups researches because he can contribute greatly for companies interested in the Brazilian mindset.

    Maria Isabel Figueora – Chief Marketing Officer – Open Education LLC

    Miami, Florida

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